Many college students overlook the critical importance of developing their B.E.C.S., which are essential for a successful career.

This blog will explore the significance of B.E.C.S., share personal transformation stories, and outline how students can actively engage in their professional development. With the right mindset and tools, students can not only secure a job but also thrive in their chosen fields.

My Lack of B.E.C.S.

When I was in college, I flourished academically without giving much thought to career preparation beyond what was required in one of my classes. After eight years of intense work and earning a Master’s degree, I graduated during the 2008 housing crisis.

I secured a job that I could have got without going to college. After two months of frustration in that position, I did what I should have done while in college: I walked into a Physical Therapy (PT) clinic, where a slim lady with hazel eyes, who appeared to be in her mid-50s, was sitting at the front desk.

I walked up to her, and she asked, “How may I help you?”

“My name is Gene Mosley, and I work at the gym next door. I would like an opportunity to intern at this facility.”

“Oh, I’m sorry, Gene. We aren’t accepting interns at this time.”

“Okay. But can I speak to the head PT anyway so I can express my interest and explain why?”

“Give me one second; I’ll see if he will meet with you.”

A man walked out from the back. He was in superb shape. He approached me, extended his hand, and said, “I’m Cody, the head PT. I was told you were interested in interning.”

“Yes, I am.”

“Normally, we don’t do internships at this time of year, but I’m impressed that you did something most don’t; you had the courage to come in here and ask for what you want instead of sending countless emails or making phone calls. Can you commit to at least two months? We could use a little help around here. We can’t pay you, but we will log your hours, and I will write you a letter of recommendation if it works out.”

“Yes, I can do it.”

I spent the next two months logging hours helping Cody with his patients. I worked with the rehab machines, got ice packs, and even took out the trash. He wrote me a letter of recommendation afterward, and I used that letter, along with my logged hours at the clinic, to secure my first clinical-based job at a non-profit organization, where I wrote and implemented exercise programs for people with cancer, diabetes, HIV, and other conditions.

Two years into that job, I was laid off because the non-profit’s donations dried up.

For the next seven months, I held 22 temporary jobs and applied for over 200 positions. I bombed many interviews because I was not prepared because of my lack of B.E.C.S.

Understanding B.E.C.S.

B.E.C.S. stands for Brand, Experience, and Communication Skills. It is a framework that I’ve created that helps students understand how to market themselves effectively in the job market. Each component plays a crucial role in shaping a student’s professional identity.

Brand

Brand is how a student presents themselves to the world. It encompasses their online persona, social media presence, and the way they communicate with others. In today’s digital age, a strong personal brand is essential. Employers often research candidates online before interviews, making it important for students to manage their online presence carefully.

Experience

Experience refers to the practical knowledge and skills gained through internships, volunteer work, and other professional opportunities. Many students don’t take advantage of the resources available on their college campuses, such as internships and networking events, which can provide valuable experience and connections in their fields of interest.

Communication Skills

Effective communication skills are critical in the workplace. The ability to articulate ideas clearly and confidently can set candidates apart from their peers. This encompasses both written and verbal communication, as well as other soft skills such as problem-solving, adaptability, leadership, and time management.

After seven months of working 22 jobs, enduring intense depression and frustration, I finally secured a great position in my field. The reason this happened is that I took the time to develop my B.E.C.S. Even though I applied for that job 22 times, each time with a more detailed resume, I was extremely prepared to leverage my limited experience and polished communication skills to land the job.

It was a process I undertook that I have also shared with other college students to help prepare them for the job market, sparing them the mental and emotional suffering I endured because of my lack of career preparation.

Personal Stories of Transformation

Jonathan’s Testimony

While attending the University of North Texas, I met Jonathan, who was a junior during my last year of pursuing my master’s.

We have kept in touch over the years, and as he was preparing for graduation and trying to get a job in his chosen field, I helped him not just with exam preparation but also to develop his B.E.C.S., so he could start a successful career after graduating.

Jonathan said this about his experience working with me.

“I was fortunate enough to meet Gene my junior year at the University of North Texas. He was able to help me out as far as preparation and studying to pass the exams for the upper-level courses that I was taking and successfully graduate.

However, due to his passion and the heart that he has for seeing people succeed, he didn’t stop there. Once I graduated and was ready to go into the workforce, he helped me build my resume and even met with me to do mock interviews so that I would be prepared for any interview I went into.

Here it is, nine years later, and I definitely owe Gene a lot of credit for helping to catapult me into the corporate side of America. It’s been a very successful nine years, and one of the great things I can say is that the heart he has for mentorship and helping people succeed was definitely on display.”

Here is a video link to Jonathan’s video testimonial: https://youtu.be/68gFrQuHUEQ

Chris’s Testimony

One day I was at a mechanic shop when Chris approached me and asked, “Are you Mr. Mosley?” I responded, “Yes.”

He said, “I remember you. You were a tough substitute teacher we all respected. I was in a class when you kicked out a lot of students for misbehaving. After that, everyone knew you were a sub who was strong and meant business.”

I started laughing.

Chris said, “I just started college and was wondering if you have social media; I would like to stay in touch with you.” I gave Chris my social media, and we talked all the time and even worked out at the gym. From his freshman year of college until he graduated, I helped Chris develop his B.E.C.S., and below is his testimonial:

“I want to share my heartfelt appreciation for my mentor, Gene Mosley, who played an instrumental role in my journey towards success. During my high school graduation ceremony, I was filled with uncertainty and anxiety about telling my story.

Gene stepped in as my mentor, offering unwavering support and guidance. But Gene’s mentorship did not stop there. He recognized my aspirations and worked closely with me to refine my resume, ensuring it highlighted my unique strengths.

Armed with an impressive resume, I pursued an internship opportunity, and thanks to Gene’s guidance by securing it, this internship is becoming a very transformative experience.

With increased confidence and skills honed under Gene’s mentorship, I am excelling in my role and making significant contributions.

The internship opened doors to a network of professionals who recognized my potential, and here I stand before you, grateful for Gene's unwavering belief in my abilities.

His mentorship empowered me to take control of my narrative and set my sights on greatness. With his guidance, I’ve gained the confidence to pursue my dreams and the skills to make a meaningful impact.

I owe my gratitude to Gene Mosley for his invaluable mentorship. His support shaped my graduation speech, paved the way for an incredible internship, and propelled me towards success. I carry his teachings with me as I continue on my path.

Forever grateful for the impact he has had on my journey.”

Here is a video link to Chris’s video testimonial as well as a speech I helped him write to speak to graduates of his former high school at the University of North Texas: https://youtu.be/GHq438LNraM

Strategies for Developing B.E.C.S.

To avoid the pitfalls of inadequate preparation, students should actively engage in developing their B.E.C.S. Here are some strategies that can help:

Build Your Brand: Take the time to curate your online presence. Ensure your social media profiles reflect your professional aspirations and values.
Gain Experience: Seek internships, volunteer opportunities, or part-time jobs related to your field. These experiences not only enhance your resume but also provide networking opportunities.
Improve Communication Skills: Join clubs or organizations that focus on public speaking, writing, or leadership. Practice your communication skills in various settings to build confidence.
Network: Attend career fairs, workshops, and networking events. Building relationships with professionals in your field can lead to job opportunities and mentorship.
Seek Mentorship: Find a mentor who can guide you through your career development. A mentor can provide valuable insights and help you navigate the challenges of the job market.

The B.E.C.S. Program for College Students

Research shows that 94% of companies report hiring recent college graduates, and only 25% of those hires worked out.

Reasons for this include that college graduates are “entitled, easily offended, lacking work ethic, not responding well to feedback, unprepared for the workforce, having poor communication skills, lacking motivation, costing more to train, and lacking technological skills.” (https://www.intelligent.com/1-in-6-companies-are-hesitant-to-hire-recent-college-graduates/)

I invite universities and educational institutions to partner with me in offering the B.E.C.S. program. Together, we can empower students to bridge the gap between education and professional success.

My goal is to ensure that graduates leave college not just with a degree, but with the essential skills and experiences needed to excel in their careers. By collaborating, we can create a transformative experience that prepares students for the challenges ahead and sets them up for lasting success. Let’s work together to make a real impact on their futures!

If you’re interested in learning more about the B.E.C.S. program or want to explore how to bring it to your campus, fill out the "Tell me about your request" form in the contact session of this website.

P.S. The B.E.C.S. program is part of the WORTHY TO BE GREAT Leadership and Self-Discipline Skills Development Program.

Inspiring Leadership Through Authenticity and Connection